The Porsche Principle – a philosophy that sparked success

Technical principle
Everything can be traced back to its origins, primarily an idea, a concept, a principle. The name actually says it all: Dr. Ing. h.c. F. Porsche AG – unusual but appropriate, because the corporate philosophy, the Porsche added value, is denoted by the abbreviation “Ing.”, short for engineer in German. The “Ing.” points to outstanding engineering, which we enjoy taking to its very limits in our research and development centre. Here, 3,550 patents valid all over the world are administered, with another 100 added very year. From its origins as an engineering office founded by Prof. F. Porsche in Kronenstrasse, Stuttgart in 1931, it developed in 1972 into the Porsche think tank in Weissach.

Technical evolutions have always been at the root of what gives our sport car a soul. That the quality is right, and that twothirds of all Porsches ever built are still going strong, has something to do with what we invest in our sport cars at the factory.

People principle
A German chancellor once remarked that the Porsche Principle might also be a model for Germany. We are proud of that. The Porsche people principle simply includes everyone: customers, employees, partners and stakeholders, and perhaps somehow everything is related and perhaps this also helps in the end to make it completely immaterial as to whether we tick differently to everyone else.

Performance principle
It can be translated into practically every language: Russian or Mandarin – it works. No matter where we go, we are understood. This is now the case in over 100 countries. We are networked worldwide, and controlled centrally. After all, who better to represent Porsche in Melbourne or Moscow than Porsche itself. We have made great efforts over the past few years to drive forward our internationalisation, with our own sales companies and regional offices. We have always been an export-led enterprise. We do what we are good at, and we grow organically. For one thing we know for sure: our principle works.

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